2009 Campaign Presentation News

We would like to invite you to attend the "Slow Food Campaign" presentations by students enrolled in our capstone advertising and PR campaign classes.

Eight presentations are scheduled for Friday, May 1 from 4-9 p.m. The location is the O'Sullivan Conference Room (JH 303), third floor of Johnston Hall, home of the Diederich College of Communication.

Our clients this semester are Slow Food Wisconsin Southeast (www.slowfoodwise.org) and Growing Power (www.growingpower.org). Martha Davis Kipcak kindly serves as a contact person for both non-profit organizations.

Eight teams of students have developed integrated communication plans using both traditional, non-traditional and social media channels in an attempt to carry out their planned strategies and tactics to meet their campaigns' goals and objectives within the limited budget.

This semester, thanks to Spreenkler network, led by Steve Glynn, we are very fortunate to equip each team with a professional mentor (in some sessions more than one mentor!).

We would like to acknowledge them here:

Steve Glynn (Spreenkler)
Bill Bensman (Spreenkler)
Erica Conway (C2)
Kate Barrie (C2)
Sara Gehl (Spreenkler)
Cd Vann (Sohobiztube)
Blake Samic (GE & ActionsTalk.com)
Sara Meany (Comet Branding)
Cindi Thomas (Fullhouse)
Andy Theimer (Lansare)
Dawn Zimmerman (Spreenkler).

To express our appreciation to the mentors, we will hold the "Mentors Appreciation Day," May 5, 1-3 p.m. Raynor Library, with presentations of winning teams.

In addition to our client Martha Kipcak, three professionals kindly agreed to serve as judges (and read 8 plan books!). They are our own Mary Ingles, Al Krueger (Comet Branding), and Sue Spaight (Jigsaw LLC). By the way, Sue knows campaigns competition well as she was part of a UW-Madison's NSAC team that won national championship several years ago!

If your time permits, please stop between 4-9 p.m. Students would be honored if you would be able to attend their presentations.

Best regards,

Gee Ekachai, Ph.D., Associate Professor

Linda Menck, Professional-in-Residence

2009 ADPR Campaign Presentation Schedule

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Slow Food 2009 Marquette ADPR Campaign Presentation Invite

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Slow Foods Marquette University

Capstones Converged
This semester we have converged a section of the Advertising Campaigns and Public Relations Campaigns capstone courses.

Objectives
The purpose of this course is to provide an integrated and comprehensive experience in advertising and public relations decision-making. This course should tie together your knowledge of advertising and public relations strategies, research, design, copywriting and other elements of campaign development learned in previous courses. Working in teams, you will approach advertising and public relations problems as an integrated agency would for a client.

More specific objectives for this course include your ability to:
• Understand the roles in an agency-client relationship through analyzing a current problem in social issues, public information, or community relations.
• Set goals, objectives and strategic tactics in a persuasive campaign designed for information dissemination, behavior modification, media relations or improved publicity.
• Conduct field research in public opinion to test goals and set effectiveness measures to test those results, balancing quantitative and qualitative methods learned in ADPR142: Strategic Research Methods in Advertising and Public Relations.
• Collaboratively develop a comprehensive campaign, integrating research and making action recommendations.
• Develop professional-level writing and presentation skills
• Integrate Advertising and PR core required courses in the capstone experience
• Develop team-building skills as a collaborative leader
• Integrate Advertising and PR core required courses in the capstone experience

Class Clients
Our clients are Slow Food Wisconsin Southeast and Growing Power. We will work with our client to develop three communication campaigns to promote their philosophy of healthy living and equal access of high-quality, safe and affordable food for all people. These campaigns will blend both traditional and non-traditional media. The creative use of social media and viral marketing using digital storytelling is encouraged. The contact person is Martha Davis Kipcak (mdk@bricofund.org)

Professional mentors from Spreenkler, led by Steve Glynn, will be involved to assist in the development of your campaign. You will develop and implement strategies and execute tactics in an effort to meet the clients’ goals.

Clients’ Goals:
1. To create public awareness campaign in Southeastern Wisconsin of Slow Food Movement
and its causes as well as developing fundraising efforts, partnership and activism
opportunities.
2. To create a Slow Food on Campus Chapter and develop a plan to promote its activities on
campus.
3. To create public awareness campaign for Growing Power in Southeastern Wisconsin
as well as developing fundraising efforts.