Capstones Converged
This semester we have converged a section of the Advertising Campaigns and Public Relations Campaigns capstone courses.
Objectives
The purpose of this course is to provide an integrated and comprehensive experience in advertising and public relations decision-making. This course should tie together your knowledge of advertising and public relations strategies, research, design, copywriting and other elements of campaign development learned in previous courses. Working in teams, you will approach advertising and public relations problems as an integrated agency would for a client.
More specific objectives for this course include your ability to:
• Understand the roles in an agency-client relationship through analyzing a current problem in social issues, public information, or community relations.
• Set goals, objectives and strategic tactics in a persuasive campaign designed for information dissemination, behavior modification, media relations or improved publicity.
• Conduct field research in public opinion to test goals and set effectiveness measures to test those results, balancing quantitative and qualitative methods learned in ADPR142: Strategic Research Methods in Advertising and Public Relations.
• Collaboratively develop a comprehensive campaign, integrating research and making action recommendations.
• Develop professional-level writing and presentation skills
• Integrate Advertising and PR core required courses in the capstone experience
• Develop team-building skills as a collaborative leader
• Integrate Advertising and PR core required courses in the capstone experience
Class Clients
Our clients are Slow Food Wisconsin Southeast and Growing Power. We will work with our client to develop three communication campaigns to promote their philosophy of healthy living and equal access of high-quality, safe and affordable food for all people. These campaigns will blend both traditional and non-traditional media. The creative use of social media and viral marketing using digital storytelling is encouraged. The contact person is Martha Davis Kipcak (mdk@bricofund.org)
Professional mentors from Spreenkler, led by Steve Glynn, will be involved to assist in the development of your campaign. You will develop and implement strategies and execute tactics in an effort to meet the clients’ goals.
Clients’ Goals:
1. To create public awareness campaign in Southeastern Wisconsin of Slow Food Movement
and its causes as well as developing fundraising efforts, partnership and activism
opportunities.
2. To create a Slow Food on Campus Chapter and develop a plan to promote its activities on
campus.
3. To create public awareness campaign for Growing Power in Southeastern Wisconsin
as well as developing fundraising efforts.
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